Author: Tina Starr

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes. Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships. She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.

5 Surprising Lessons from Our New Amazon DSP Integration

Facebook Instagram X-twitter Linkedin Youtube The operational lessons shaping the next era of programmatic advertising With the third release of Choozle’s Amazon DSP integration now live, one thing has become increasingly clear: modern programmatic advertising isn’t suffering from a lack of access to media, inventory, or audience data. It’s suffering from fragmented execution. That challenge […]

Radical Transparency: The Control Layer Defining Advertising

Facebook Instagram X-twitter Linkedin Youtube The System Behind Advertiser Control This five-part blog series has been about one thing from the very beginning: returning control to the advertiser. It started with Power to the Advertiser: The New Gold Standard for 2026, where I established the mandate. The industry needs to evolve, and advertisers need to […]

The Master Producer Bet: Why Automation Alone Won’t Win

Facebook Instagram X-twitter Linkedin Youtube Power to the Advertiser: Principle #3 Automation is no longer a secret weapon. It’s a commodity. When every advertiser relies on the same algorithms to bid and buy, the algorithms themselves cease to be a competitive advantage. The real alpha in 2026 is not found in the machine. It’s found […]

Why Your “Addressable Market” is Costing You Money

Facebook Instagram X-twitter Linkedin Youtube The hidden cost of scale and why precision is becoming the new growth strategy For years, growth has been tied to reach. The bigger the addressable market, the greater the perceived opportunity. That assumption is starting to break down. The goal isn’t to reduce investment. It’s to reallocate it. As […]

Stop the Invisible Leak: Reclaim Your Ad Spend

Facebook Instagram X-twitter Linkedin Youtube Escape the Rigged Ad Game Most advertisers aren’t losing performance because of bad strategy. They’re losing it because their budgets are being drained before they ever reach a real audience. Digital advertising is at a critical turning point. Media consumption is fragmented, nonlinear, and constantly shifting, while execution has increasingly […]

Power to the Advertiser: The New Gold Standard for 2026

Facebook Instagram X-twitter Linkedin Youtube The Inflection Point of Digital Complexity Digital advertising has hit a wall of its own making. Despite billions poured into ad-tech R&D and the promise of total automation, finding a true return on ad spend (ROAS) is harder today than it was a decade ago. Why? Because we’ve mistaken complexity […]