How One2One Targeting uses Choozle to grow their automotive clientele
Facebook Instagram X-twitter Linkedin Youtube One2One Targeting is an integrated agency which creates and invests on behalf of their clients. Taking a holistic approach that includes a broad spectrum of disciplines, they’ve partnered with the Choozle team to plan and strategize programmatic media buying campaigns for a range of clients in the automotive industry. The Objective […]
CRM marketing strategy: first-party data & onboarding
Facebook Instagram X-twitter Linkedin Youtube Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Only 33 percent of marketers feel they can use […]
choozlechat: programmatic for brands with Mack Leahy, AKIRA
Facebook Instagram X-twitter Linkedin Youtube The adoption of programmatic for brands has grown over the years as more brands learn the value of programmatic advertising. We sat down with Mackenzie Leahy, Senior Acquisition Marketing Manager at AKIRA to better understand how they adopted programmatic media buying for their brand as well as what works well for them. Megan Sullivan-Jenks, […]
How Choozle helps Thayer Media and its clients save with in-house programmatic
Facebook Instagram X-twitter Linkedin Youtube The Thayer Media team has a saying: “The thought counts.” And it’s that motto that drives them to help their clients communicate effectively and efficiently with clients. By bringing programmatic media buying in-house using Choozle, they’re empowered to do just that in a way that’s dynamic, scalable, and transparent for their clients. […]
Digital audience targeting: Defining your audience, strategy, and goals
Facebook Instagram X-twitter Linkedin Youtube The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience for targeting. After all, successful advertising hinges on your ability to reach the people who will be the most interested in your […]
Mobile ad optimization
Facebook Instagram X-twitter Linkedin Youtube For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Turns out, not really! Although mobile ad optimization best practices are pretty much […]
Online advertising glossary
Facebook Instagram X-twitter Linkedin Youtube Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. With even more acronyms focused on data, tech, segmentation, movement, attribution, and management, […]
Hard vs. soft digital marketing conversions
Facebook Instagram X-twitter Linkedin Youtube In programmatic advertising campaigns, the goal is often clear: to increase conversions and engagement. However, not all digital marketing conversions are the same. Knowing the difference between hard conversions vs. soft conversions can help influence your messaging and target audiences. While some companies strive for hard conversions, others aim to increase soft […]
Preparing your brand for the holiday digital marketing push
The golden rule of holiday digital marketing: Things will always be more chaotic than you think they’ll be. Get prepared for the most wonderful time of the year by downloading our infographic. Even if your business doesn’t sell a “traditional” gift item, that doesn’t mean you shouldn’t take advantage of increased spending during the holidays. […]
choozlechat: Political advertising with Sam Rutzick
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing at Choozle: What are the main purposes of political advertising campaigns? Sam Rutzick, Account Strategist at Choozle: Political campaigns exist for two main purposes: To drive donations for a cause or a candidate, and more importantly, to make key voters aware of candidates & their issue stances […]
