New features: Cross-device targeting & Conversion Library
The holiday season is quickly approaching, and we know that it’s important for marketers to be able to track every campaign’s reach and ROI. With this in mind, we’ve added two features to the Choozle platform to help in your campaign management: Cross-device targeting and the Conversion Library. Facebook Instagram X-twitter Linkedin Youtube What is […]
Inside the new Choozle office
Facebook Instagram X-twitter Linkedin Youtube We’re officially moved into our new headquarters at Catalyst HTI in Denver, CO, and we’re excited to show you around the new Choozle office. The neighborhood Our new neighborhood, River North (fondly referred to as RiNo) is one of the biggest art hubs and up-and-coming districts in Denver. Named as a top neighborhood to […]
Choozle’s Denver Startup Week events (includes puppies)
Facebook Instagram X-twitter Linkedin Youtube It’s almost the most wonderful time of the year: Denver Startup Week! With sessions each day from Sep. 24th to the 28th, Denver Startup Week brings together professionals from startups and beyond for a free conference with six tracks: Designer, Developer, Founder, Growth, Maker, and Product. “Denver Startup Week is about […]
What is header bidding?
Facebook Instagram X-twitter Linkedin Youtube What is header bidding? It’s a pretty revolutionary thing, so let’s ease into the basics. Header bidding is a technical optimization to programmatic advertising that enables publishers to offer their inventory to demand partners simultaneously, rather than sequentially, before sending the winning bid to their ad server. …Can you repeat that? Simply put: header bidding allows advertisers […]
The programmatic advertising supply chain
Facebook Instagram X-twitter Linkedin Youtube The programmatic advertising supply chain works it’s way through the online landscape almost instantaneously — finding, bidding on and serving an ad to a user in under 200 milliseconds, AKA, just long enough for a webpage to load. That’s fast. Luckily, you have a little more time than that to […]
choozlechat: GDPR with Choozle CPO & co-founder Jeffrey Finch
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing at Choozle: In simple terms, what is GDPR? Jeffrey Finch, Chief Product Officer & co-founder at Choozle: It’s essentially an online privacy Bill of Rights for the EU. My formal response to the question would be: A legislation, coming into effect on May 25, 2018, that dictates […]
Digital marketer’s guide to GDPR
Facebook Instagram X-twitter Linkedin Youtube GDPR is rocking the ad tech world. Starting on May 25th, 2018, the General Data Protection Regulation (GDPR) will be enforced. Put plainly, companies will be required by law to be transparent about data and gain explicit and individual consent before collecting and using it, placing the control in consumers’ hands. Beyond […]
choozlechat: Self-serve programmatic with Rachel Mimken
Facebook Instagram X-twitter Linkedin Youtube When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders across every team. Today, we’ll dive into self-serve programmatic and what that means for your business. Have an idea for a […]
Choozle’s take on the Facebook data news
Facebook Instagram X-twitter Linkedin Youtube In light of the latest news in the Facebook data conversation: the eventual removal of third-party data targeting from the social media platform’s advertising offerings, we wanted to take a moment to share our position. Choozle CEO and co-founder Andrew Fischer said, “For Marketers, Facebook has been an easy place to push ad […]
Report: Combatting ad fraud in digital advertising
Facebook Instagram X-twitter Linkedin Youtube Despite increasing concerns, the fight against ad fraud in digital advertising is seeing an upturn. Imagine you bought a billboard on a busy highway, under the impression that it would be seen by 10,000 drivers a day. A week later, you find out that it’s only seen by 8,500 drivers […]
