choozlechat: Self-serve programmatic with Rachel Mimken
Facebook Instagram X-twitter Linkedin Youtube When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders across every team. Today, we’ll dive into self-serve programmatic and what that means for your business. Have an idea for a […]
Choozle’s take on the Facebook data news
Facebook Instagram X-twitter Linkedin Youtube In light of the latest news in the Facebook data conversation: the eventual removal of third-party data targeting from the social media platform’s advertising offerings, we wanted to take a moment to share our position. Choozle CEO and co-founder Andrew Fischer said, “For Marketers, Facebook has been an easy place to push ad […]
Report: Combatting ad fraud in digital advertising
Facebook Instagram X-twitter Linkedin Youtube Despite increasing concerns, the fight against ad fraud in digital advertising is seeing an upturn. Imagine you bought a billboard on a busy highway, under the impression that it would be seen by 10,000 drivers a day. A week later, you find out that it’s only seen by 8,500 drivers […]
What is a tag management system?
Facebook Instagram X-twitter Linkedin Youtube What is a tag management system? Before we get into it, really quickly, let’s all just admit that the ad ecosystem is overflowing with complicated terms, processes, and buzzwords. Our “What is?” blog posts explain, as simply as possible, some of the digital advertising tools and processes that are notorious […]
Applying writing hacks to digital advertising campaigns
Facebook Instagram X-twitter Linkedin Youtube As a marketer, I write a lot. Therefore, I read a lot about how to be a good writer. Sound familiar? You’re probably used to scouring several different knowledge bases (including ours, hopefully!) looking to learn more about programmatic, ways to have better digital advertising campaigns, or how to be […]
choozlechat: Ad fraud with Kendra Rizzo and Hunter Phillips
Facebook Instagram X-twitter Linkedin Youtube When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders across every team. Today we’ll dig into the complex topic of ad fraud. Have an idea for a choozlechat? Email us! Megan […]
How does digital advertising influence purchasing behaviors?
Facebook Instagram X-twitter Linkedin Youtube The purchasing behaviors of consumers based on gender stereotypes are mixed based on the results from our recent Gender Stereotypes Survey. There is a notable segment of consumers that will sometimes buy men’s products and sometimes buy women’s products, regardless of their gender. However, there are also segments that will […]
Does creative design & copy push gender stereotypes?
Facebook Instagram X-twitter Linkedin Youtube Does something as simple as the font and color treatment of an advertisement impact consumer’s perception of it? Yes, but not in the way one might expect. With only ad copy and no design, survey respondents agreed a tagline was targeting women. “Makes your hair stronger + more resilient” However, […]
Brands breaking gender stereotypes with digital advertising
Facebook Instagram X-twitter Linkedin Youtube Today there is a push for brands to be neutral in the audience they target and the message they portray in their digital advertising campaigns. A brand that runs an advertisement aimed at breaking a gender stereotype—for example, Verizon’s #InspireHerMind campaign—will attract an audience that will react positively to the […]
Gender Stereotyping in Digital Advertising Survey
Facebook Instagram X-twitter Linkedin Youtube Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether it’s the strong, luxurious shampoo that only features women with beautiful, long hair in their commercials or the newest camping gear that only shows a male on the packaging. Brands […]
