Author: ANNIE WISSNER

As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods and ABM-centric demand generation and has a track record of establishing revenue-generating programs. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

5 benefits of programmatic advertising

Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising offers many benefits beyond faster reporting times and real-time optimization. The total number of benefits provided by programmatic advertising is, often, what convinces marketers and advertisers to start buying their media this way. In fact, according to a recent figure by eMarketer… By 2022, US digital display advertisers will […]

choozlechat: Choozle’s marketing strategies with Simon Koscielski

Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing at Choozle: We have a lot to cover, so let’s get right to it. What marketing strategies does Choozle use for its display campaigns? Simon Koscielski, Marketing & Communications Coordinator at Choozle: Our digital advertising objective is to drive marketing qualified leads to our inbound sales team. We […]

b2b-marketing-strategies-case-study-choozle

Facebook Instagram X-twitter Linkedin Youtube Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. As part of a larger, more well-rounded marketing plan, the team at Choozle uses its own proprietary technology to test, run, and measure success with its programmatic display campaigns across the U.S. […]

In stream vs. in banner video advertising

Facebook Instagram X-twitter Linkedin Youtube How do in stream and in banner video ads stack up against each other, what are the differences, and how can you better serve your target consumer with engaging video advertising? In stream vs. in banner video advertising: Which is better? There’s a pretty obvious answer, but first, let’s look at […]

Five steps to awesome audiences for campaign efficiency

Facebook Instagram X-twitter Linkedin Youtube In an era of seemingly endless drama surrounding data targeting, many would think that the easiest route would be to avoid it altogether. After all, campaign efficiency certainly doesn’t point back to spending endless hours correcting mistakes. However, while we can’t tell you what to do, we think you should give […]

New feature: native advertising

Facebook Instagram X-twitter Linkedin Youtube We know that, as a marketer, you’re tasked with improving the reach and performance of your digital advertising campaigns on a constant basis. With this in mind, we’ve built a new creative type that can be added to your existing Choozle campaigns to provide superior customer engagement through content-focused ad […]

Pin the clickTAG on the HTML5 creative

HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. Popular B2C brands are known for using this type of creative to change the color of a car, choose a shoe out of a lineup, and take a 360 look at a high-tech […]

Digital Advertising Strategies

Download our infographic now! For many things in life, and especially in digital advertising strategies, the right message needs to reach the right person, in the right place, at the right time in order for it to be effective. Whether it’s leads gained, impressions won, or conversions completed, a successful digital marketing campaign all hinges […]

Unpacking in-house programmatic for brands

Facebook Instagram X-twitter Linkedin Youtube Marketers are busy. It’s impossible to stay on top of every trend and best practice in digital marketing, advertising, social media, SEO, PR, etc., so it only makes sense to outsource some parts of the overall marketing strategy. However, more and more brands are starting to realize that in-house programmatic media […]

Choozle is a finalist for ColoradoBiz Magazine’s Top Company Awards

Facebook Instagram X-twitter Linkedin Youtube The Choozle team is thrilled to be a finalist for the 31st annual ColoradoBiz Magazine’s Top Company Awards! After three decades and now, one year more, ColoradoBiz magazine’s annual Top Company Awards represent statewide businesses that have earned their way to the peak of performance. It’s not about perfection – Progress is […]