Report: Combatting ad fraud in digital advertising
Facebook Instagram X-twitter Linkedin Youtube Despite increasing concerns, the fight against ad fraud in digital advertising is seeing an upturn. Imagine you bought a billboard on a busy highway, under the impression that it would be seen by 10,000 drivers a day. A week later, you find out that it’s only seen by 8,500 drivers […]
Account-based targeting features
Facebook Instagram X-twitter Linkedin Youtube How do you fit account-based marketing, or ABM, into your programmatic advertising strategy? First-party audiences are highly effective; luckily, Choozle has a few account-based targeting features that make it pretty easy to take advantage of them. ABM is a great way to put the people back in digital marketing. With several […]
What is a tag management system?
Facebook Instagram X-twitter Linkedin Youtube What is a tag management system? Before we get into it, really quickly, let’s all just admit that the ad ecosystem is overflowing with complicated terms, processes, and buzzwords. Our “What is?” blog posts explain, as simply as possible, some of the digital advertising tools and processes that are notorious […]
Increasing impressions
Facebook Instagram X-twitter Linkedin Youtube It’s a pretty good feeling to see your impressions count go up, and up, and up again! That means more and more people are being exposed to your brand. What happens, though, when that number isn’t as high as you’d like? In this webinar, you’ll learn key terms to know, […]
Applying writing hacks to digital advertising campaigns
Facebook Instagram X-twitter Linkedin Youtube As a marketer, I write a lot. Therefore, I read a lot about how to be a good writer. Sound familiar? You’re probably used to scouring several different knowledge bases (including ours, hopefully!) looking to learn more about programmatic, ways to have better digital advertising campaigns, or how to be […]
choozlechat: Ad fraud with Kendra Rizzo and Hunter Phillips
Facebook Instagram X-twitter Linkedin Youtube When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders across every team. Today we’ll dig into the complex topic of ad fraud. Have an idea for a choozlechat? Email us! Megan […]
Third-party data in digital advertising campaigns
Facebook Instagram X-twitter Linkedin Youtube What is a third-party data? How is third-party data used in digital advertising campaigns? We took it back to the basics in our webinar by covering what exactly the term means, different costs associated with it, how to navigate and build audiences from it, and best practices for targeting those […]
How does digital advertising influence purchasing behaviors?
Facebook Instagram X-twitter Linkedin Youtube The purchasing behaviors of consumers based on gender stereotypes are mixed based on the results from our recent Gender Stereotypes Survey. There is a notable segment of consumers that will sometimes buy men’s products and sometimes buy women’s products, regardless of their gender. However, there are also segments that will […]
Does creative design & copy push gender stereotypes?
Facebook Instagram X-twitter Linkedin Youtube Does something as simple as the font and color treatment of an advertisement impact consumer’s perception of it? Yes, but not in the way one might expect. With only ad copy and no design, survey respondents agreed a tagline was targeting women. “Makes your hair stronger + more resilient” However, […]
Brands breaking gender stereotypes with digital advertising
Facebook Instagram X-twitter Linkedin Youtube Today there is a push for brands to be neutral in the audience they target and the message they portray in their digital advertising campaigns. A brand that runs an advertisement aimed at breaking a gender stereotype—for example, Verizon’s #InspireHerMind campaign—will attract an audience that will react positively to the […]
