Targeting for the holiday season with connected TV, geofencing, & geoframing
Facebook Instagram X-twitter Linkedin Youtube Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day have expanded the definition of “the holiday advertising push” for marketers. The addition of shopping days means it’s time to start decking the halls, hanging the stockings, and putting together your digital advertising strategy for this […]
What’s new in Choozle: Supported Solutions
Facebook Instagram X-twitter Linkedin Youtube Digital advertising is constantly changing, which means the variety of targeting options is endless and, frankly, can be overwhelming. While keeping your digital advertising engine running on the status quo can be easy, it’s important to stay on top of trends for new tools, technologies, and features. Who doesn’t want […]
Introducing access to Amazon DSP
Facebook Instagram X-twitter Linkedin Youtube With over five million marketplace sellers across Amazon and over two billion visitors per month, it’s become increasingly important to reach customers on Amazon-owned sites. But without access to exclusive inventory and proprietary data, it can be challenging to build campaigns that reach and engage users throughout the Amazon ecosystem. […]
Why create a digital advertising campaign around holidays & events?
Facebook Instagram X-twitter Linkedin Youtube Creating campaigns around holidays and end-of-year events allows you to not only reach you’re desired audience with a relatable advertisement but also presents the opportunity for a creative refresh across campaigns and timely advertisements. Here are three great reasons to run campaigns around holidays and end-of-year events: 1. THEME Changing […]
Black Friday advertising strategies: Black Friday weekend, part one
Facebook Instagram X-twitter Linkedin Youtube As we head into the much anticipated holiday season, businesses both big and small have the opportunity to benefit from Black Friday (or, depending on your business’s viewpoint, anti-Black Friday) digital marketing and programmatic advertising tactics. If you’re not taking advantage of the biggest shopping season of the year by […]
Top benefits of using self-serve programmatic
Facebook Instagram X-twitter Linkedin Youtube Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years. Automated software platforms reduce the need for multiple services to operate campaigns while simultaneously making information about the campaign available in real-time. But, many other benefits also come with using self-serve programmatic advertising […]
Understanding Connected TV Measurement: The impact of reach, frequency & ROI
Facebook Instagram X-twitter Linkedin Youtube Connected TV (CTV) lives in a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad measurement. So, it can be hard for marketers to get a solid grip on ad performance for CTV, as well as report […]
Cyber Monday advertising strategies: Black Friday weekend, part two
Facebook Instagram X-twitter Linkedin Youtube You’ve got a few good digital advertising campaigns all set up to run through Black Friday, so you must be good to go, right? Not so fast! There’s a little more work left to do, considering the staggering number of consumers who have been shopping online since last holiday season. […]
How to analyze your holiday digital marketing campaigns
Facebook Instagram X-twitter Linkedin Youtube Post-holiday: Use retargeting to reach more consumers likely to convert after the holidays. Throughout the year: Find out where most of your conversions come from. Learn for next year: Check your bids and find out what tactics impacted them the most. The holiday season is a huge retail event to capitalize on, but […]
choozlechat: Relic Agency shares how specific targeting strategies can drive success for travel destinations like Bristol, TN
Facebook Instagram X-twitter Linkedin Youtube Marketers of travel-related services were among the first ones to bear the brunt of the 2020 coronavirus pandemic when worldwide restrictions were put in place. As restrictions begin to ease, consumers have been looking for ways to start traveling closer to home. For travel destinations, digital advertising strategies can vary […]
