Five steps to awesome audiences for campaign efficiency
October 30, 2018
Facebook Instagram X-twitter Linkedin Youtube In an era of seemingly endless drama surrounding data targeting, many would think that the easiest
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Mobile ad optimization
October 24, 2018
Facebook Instagram X-twitter Linkedin Youtube For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to
Online advertising glossary
October 23, 2018
Facebook Instagram X-twitter Linkedin Youtube Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new
Native advertising
October 17, 2018
Facebook Instagram X-twitter Linkedin Youtube We know marketers are constantly faced with improving the reach and performance of the campaigns
Hard vs. soft digital marketing conversions
October 16, 2018
Facebook Instagram X-twitter Linkedin Youtube In programmatic advertising campaigns, the goal is often clear: to increase conversions and engagement. However,
Preparing your brand for the holiday digital marketing push
October 9, 2018
The golden rule of holiday digital marketing: Things will always be more chaotic than you think they’ll be. Get prepared
New feature: native advertising
October 8, 2018
Facebook Instagram X-twitter Linkedin Youtube We know that, as a marketer, you’re tasked with improving the reach and performance of
In-platform reporting
October 2, 2018
Facebook Instagram X-twitter Linkedin Youtube We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several
Pin the clickTAG on the HTML5 creative
September 25, 2018
HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are
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Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.