Tentpole Marketing for Programmatic, Search, and Social
Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isn’t everything, it’s the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when they’re most attentive. These aren’t just trending topics; they’re pre-planned media opportunities with […]
Tariffs Are Back. Don’t Let Them Shrink Your Brand.
How Resilient Brands Are Winning in a Volatile Market The return of aggressive tariff policy in 2025 is rattling executives across every sector, from manufacturing to retail to media. But while finance teams brace for margin pressure, marketing leaders are making a different kind of move: holding the line on ad spend or even increasing […]
Bridging the Skill Gap: How Choozle Invests in Employee Development
Building Talent from Within The talent gap in programmatic advertising is a well-documented challenge, impacting businesses that rely on skilled professionals to navigate an ever-evolving landscape. In a recent Choozle blog post, Why the Talent Gap in Programmatic Matters for Your Business—and How to Address It, we explored how this industry-wide issue affects companies and […]
The New Age of Gatekeeping: Why Advertisers Are Rebuilding Walls
When Everyone’s Invited, No One Feels Special In a digital world where content is endless and everything is always available, advertisers face a paradox: the more accessible their messages, the easier they are to ignore. Enter the unexpected resurgence of an old tactic with a new twist—gatekeeping. This isn’t about excluding people for the sake […]
Maintaining an Effective Digital Advertising Presence During Economic Uncertainty
Facebook Instagram X-twitter Linkedin Youtube 2023 has been an economic wild ride for almost every industry. The Fed continued to increase interest rates, Russia and Ukraine are still at war, and banking has been full of volatility. Almost every sector is directly impacted by this, and digital advertising is no different, as brands and agencies […]
Why create a digital advertising campaign around holidays & events?
Facebook Instagram X-twitter Linkedin Youtube Creating campaigns around holidays and end-of-year events allows you to not only reach you’re desired audience with a relatable advertisement but also presents the opportunity for a creative refresh across campaigns and timely advertisements. Here are three great reasons to run campaigns around holidays and end-of-year events: 1. THEME Changing […]
Benefits of tag management for digital advertising campaigns
Facebook Instagram X-twitter Linkedin Youtube One of the worst headaches marketers face is managing tags, conversion pixels, and landing page segmentation. To make tag management more accessible and more beneficial in the long run, the Choozle platform provides The Choozle Smart Container. This small, secure piece of code is placed on your website’s header to deliver […]
