Brands breaking gender stereotypes with digital advertising
Facebook Instagram X-twitter Linkedin Youtube Today there is a push for brands to be neutral in the audience they target and the message they portray in their digital advertising campaigns. A brand that runs an advertisement aimed at breaking a gender stereotype—for example, Verizon’s #InspireHerMind campaign—will attract an audience that will react positively to the […]
Gender Stereotyping in Digital Advertising Survey
Facebook Instagram X-twitter Linkedin Youtube Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether it’s the strong, luxurious shampoo that only features women with beautiful, long hair in their commercials or the newest camping gear that only shows a male on the packaging. Brands […]
Five tips for your holiday campaign using digital advertising
Facebook Instagram X-twitter Linkedin Youtube The holiday season is upon us! With 71 days until Thanksgiving, 89 days until the start of Hannukah, 101 days until Christmas, 103 days until Kwanzaa, and many other holidays happening within the same time, I’m sure you’re well on your way to planning for all those digital advertising holiday […]
How to be efficient with your digital advertising budget
Facebook Instagram X-twitter Linkedin Youtube There are many tactics and strategies that an advertiser can choose to use during the duration of their campaign. However, not all of those tactics may be the right one and money will be wasted. Being efficient with a campaign budget is just as important as the many other pieces […]
Why do I want campaign efficiency with digital advertising?
Facebook Instagram X-twitter Linkedin Youtube The art of campaign efficiency can be a tough one to master but is an important skill to have during any digital advertising campaign. There are two major benefits to campaign efficiency – time-saving and campaign performance. Knowing exactly how to target your audience in the right place, right time, […]
Choozle earns spot on Inc. 500 list
Facebook Instagram X-twitter Linkedin Youtube Inc. Magazine recently ranked Choozle No. 113 on its 36th annual Inc. 500, an exclusive ranking of the nation’s fastest-growing private companies. The list representatives some of the best and fastest growing privately owned American companies. This is the very first-time Choozle has entered the Inc. Magazine Fastest Growing Companies. Companies such […]
What tools help with campaign efficiency for digital advertising?
Facebook Instagram X-twitter Linkedin Youtube We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects that come in to play when running an efficient campaign for the platform, budget, audience, and targeting. However, there are also additional pieces that can lead to campaign efficiency, which […]
How can you save time with programmatic advertising?
Facebook Instagram X-twitter Linkedin Youtube Automation has brought ease and a sense of simplicity to our daily lives. Programmatic advertising has brought automation to the world of media buying and digital advertising. Traditional media buying went through a very complex process with multiple people before the buy was actually finalized. The average total time spent […]
Choozle mid-year momentum release
Facebook Instagram X-twitter Linkedin Youtube We are now halfway through 2017 and wanted to share all the progress we’ve made in the past seven months. Take a look at our company growth, award news, and product enhancements. Company Growth Experiencing tremendous growth in the first half of 2017, Choozle added 20 new employees while expanding […]
What is campaign efficiency?
Facebook Instagram X-twitter Linkedin Youtube What is campaign efficiency? In digital advertising, campaign efficiency often points to reaching the target audience in the right place, at right time, with the right message, and for the right cost. There are many aspects that come into play in the successful run of a digital advertising campaign—budget, audience, targeting, […]
