Digital audience targeting: Defining your audience, strategy, and goals
Facebook Instagram X-twitter Linkedin Youtube The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience for targeting. After all, successful advertising hinges on your ability to reach the people who will be the most interested in your […]
Mobile ad optimization
Facebook Instagram X-twitter Linkedin Youtube For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Turns out, not really! Although mobile ad optimization best practices are pretty much […]
Online advertising glossary
Facebook Instagram X-twitter Linkedin Youtube Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. With even more acronyms focused on data, tech, segmentation, movement, attribution, and management, […]
Hard vs. soft digital marketing conversions
Facebook Instagram X-twitter Linkedin Youtube In programmatic advertising campaigns, the goal is often clear: to increase conversions and engagement. However, not all digital marketing conversions are the same. Knowing the difference between hard conversions vs. soft conversions can help influence your messaging and target audiences. While some companies strive for hard conversions, others aim to increase soft […]
Preparing your brand for the holiday digital marketing push
The golden rule of holiday digital marketing: Things will always be more chaotic than you think they’ll be. Get prepared for the most wonderful time of the year by downloading our infographic. Even if your business doesn’t sell a “traditional” gift item, that doesn’t mean you shouldn’t take advantage of increased spending during the holidays. […]
choozlechat: Political advertising with Sam Rutzick
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing at Choozle: What are the main purposes of political advertising campaigns? Sam Rutzick, Account Strategist at Choozle: Political campaigns exist for two main purposes: To drive donations for a cause or a candidate, and more importantly, to make key voters aware of candidates & their issue stances […]
New features: Cross-device targeting & Conversion Library
The holiday season is quickly approaching, and we know that it’s important for marketers to be able to track every campaign’s reach and ROI. With this in mind, we’ve added two features to the Choozle platform to help in your campaign management: Cross-device targeting and the Conversion Library. Facebook Instagram X-twitter Linkedin Youtube What is […]
Inside the new Choozle office
Facebook Instagram X-twitter Linkedin Youtube We’re officially moved into our new headquarters at Catalyst HTI in Denver, CO, and we’re excited to show you around the new Choozle office. The neighborhood Our new neighborhood, River North (fondly referred to as RiNo) is one of the biggest art hubs and up-and-coming districts in Denver. Named as a top neighborhood to […]
Choozle’s Denver Startup Week events (includes puppies)
Facebook Instagram X-twitter Linkedin Youtube It’s almost the most wonderful time of the year: Denver Startup Week! With sessions each day from Sep. 24th to the 28th, Denver Startup Week brings together professionals from startups and beyond for a free conference with six tracks: Designer, Developer, Founder, Growth, Maker, and Product. “Denver Startup Week is about […]
What is header bidding?
Facebook Instagram X-twitter Linkedin Youtube What is header bidding? It’s a pretty revolutionary thing, so let’s ease into the basics. Header bidding is a technical optimization to programmatic advertising that enables publishers to offer their inventory to demand partners simultaneously, rather than sequentially, before sending the winning bid to their ad server. …Can you repeat that? Simply put: header bidding allows advertisers […]
