Hard vs. soft digital marketing conversions
Facebook Instagram X-twitter Linkedin Youtube In programmatic advertising campaigns, the goal is often clear: to increase conversions and engagement. However, not all digital marketing conversions are the same. Knowing the difference between hard conversions vs. soft conversions can help influence your messaging and target audiences. While some companies strive for hard conversions, others aim to increase soft […]
Preparing your brand for the holiday digital marketing push
The golden rule of holiday digital marketing: Things will always be more chaotic than you think they’ll be. Get prepared for the most wonderful time of the year by downloading our infographic. Even if your business doesn’t sell a “traditional” gift item, that doesn’t mean you shouldn’t take advantage of increased spending during the holidays. […]
choozlechat: Political advertising with Sam Rutzick
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing at Choozle: What are the main purposes of political advertising campaigns? Sam Rutzick, Account Strategist at Choozle: Political campaigns exist for two main purposes: To drive donations for a cause or a candidate, and more importantly, to make key voters aware of candidates & their issue stances […]
New features: Cross-device targeting & Conversion Library
The holiday season is quickly approaching, and we know that it’s important for marketers to be able to track every campaign’s reach and ROI. With this in mind, we’ve added two features to the Choozle platform to help in your campaign management: Cross-device targeting and the Conversion Library. Facebook Instagram X-twitter Linkedin Youtube What is […]
Inside the new Choozle office
Facebook Instagram X-twitter Linkedin Youtube We’re officially moved into our new headquarters at Catalyst HTI in Denver, CO, and we’re excited to show you around the new Choozle office. The neighborhood Our new neighborhood, River North (fondly referred to as RiNo) is one of the biggest art hubs and up-and-coming districts in Denver. Named as a top neighborhood to […]
Choozle’s Denver Startup Week events (includes puppies)
Facebook Instagram X-twitter Linkedin Youtube It’s almost the most wonderful time of the year: Denver Startup Week! With sessions each day from Sep. 24th to the 28th, Denver Startup Week brings together professionals from startups and beyond for a free conference with six tracks: Designer, Developer, Founder, Growth, Maker, and Product. “Denver Startup Week is about […]
What is header bidding?
Facebook Instagram X-twitter Linkedin Youtube What is header bidding? It’s a pretty revolutionary thing, so let’s ease into the basics. Header bidding is a technical optimization to programmatic advertising that enables publishers to offer their inventory to demand partners simultaneously, rather than sequentially, before sending the winning bid to their ad server. …Can you repeat that? Simply put: header bidding allows advertisers […]
The programmatic advertising supply chain
Facebook Instagram X-twitter Linkedin Youtube The programmatic advertising supply chain works it’s way through the online landscape almost instantaneously — finding, bidding on and serving an ad to a user in under 200 milliseconds, AKA, just long enough for a webpage to load. That’s fast. Luckily, you have a little more time than that to […]
choozlechat: GDPR with Choozle CPO & co-founder Jeffrey Finch
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing at Choozle: In simple terms, what is GDPR? Jeffrey Finch, Chief Product Officer & co-founder at Choozle: It’s essentially an online privacy Bill of Rights for the EU. My formal response to the question would be: A legislation, coming into effect on May 25, 2018, that dictates […]
Digital marketer’s guide to GDPR
Facebook Instagram X-twitter Linkedin Youtube GDPR is rocking the ad tech world. Starting on May 25th, 2018, the General Data Protection Regulation (GDPR) will be enforced. Put plainly, companies will be required by law to be transparent about data and gain explicit and individual consent before collecting and using it, placing the control in consumers’ hands. Beyond […]
