The Seven Pillars of Programmatic Marketing Success: A Clearly Defined Media Mix Strategy
Facebook Instagram X-twitter Linkedin Youtube Successful marketing strategies need to meet customers wherever they are in their shopping journey. By employing a clearly defined media mix in which each channel has a distinct yet connected goal to drive customers further throughout the marketing funnel, you’ll be able to create campaigns that speak directly to your […]
The Seven Pillars of Digital Marketing Success: Introduction
Facebook Instagram X-twitter Linkedin Youtube In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven Pillars of Programmatic you can use to create consistent success when executing your marketing plan. Programmatic advertising encompasses several automated […]
Activating Amazon Ads for results that matter
Facebook Instagram X-twitter Linkedin Youtube With billions of websites across the open web, it can be challenging to know how to place your digital ads to guarantee you reach your target in-market audience. Targeting tools like geolocation, site, category, and keyword targeting help your campaigns find your ideal audience on the open web, but using […]
Tools, growth loops, and support to create successful campaigns with Kevin Gentry
Facebook Instagram X-twitter Linkedin Youtube Choozle’s mission is to Power Every Brand. The path to growth is different for every brand, from planning your strategy, optimizing in real-time, and understanding what is available to fuel your growth. That’s why we provide a people-powered platform where you can understand, plan, execute, and grow your business in […]
How to tell if your digital marketing campaign is running efficiently
When running a digital advertising campaign, you can set yourself up for success from the launch of your campaign and continue to be efficient with how you spend your budget and measure your success. But, how do you know if those efforts are actually helping your campaign run efficiently? There are a few main pieces […]
Utilizing high-quality connected TV deals on Choozle
Facebook Instagram X-twitter Linkedin Youtube Choozle prioritizes your ability to have a simple and understandable ad management experience by curating the highest quality inventory available for every campaign launched. Our non-conflicted platform brings together all sides to provide seamless access to top-quality, sourced connected TV (CTV) inventory. By using Choozle’s Deal Explorer, you are guaranteed […]
2021 Key Findings Report
The digital advertising space continues to rapidly evolve and grow, creating new opportunities to reach highly targeted audiences with engaging marketing content. The different number of ways to reach your corner of the market is massive, and the diversity of options is creating access for marketers to launch campaigns on advertising inventory that was traditionally […]
Guide to enhancing user experience with attribution modeling
A positive user experience is vital to your business’ success. Improving user experience (UX) means that users are likely to spend more time on your website and are then more likely to use your product. They may also be more inclined to recommend your product to friends or colleagues. All of this adds up to […]
First-party data… the biggest anticipated trend of 2022
Facebook Instagram X-twitter Linkedin Youtube The new year is here, and that means adopting new trends, understanding the upcoming changes in user and data privacy, and starting to leverage your most meaningful customer relationships with first-party data. Conversations around customer data, cookies, and user privacy became more commonplace last year for ad buyers, sellers, and […]
Planning for 2022—budgets & campaigns
Facebook Instagram X-twitter Linkedin Youtube The year is nearly over, and we’re preparing to launch into Q1 with a plan and the confidence to execute it. Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. And through these new developments, confidence in investing […]
