Welcome to the world of Omnichannel Planning – a meticulous approach to marketing strategy. In this chapter, we delve into...
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In the era of digital marketing, precision is paramount. Today's consumers are discerning and demand content that resonates with their...
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Over the past few years, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the...
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In today’s fast-paced and hyper-competitive business world, the term “omnichannel marketing” has become a rallying cry for success. Statistics speak...
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Back-to-school season is one of the most important shopping events of the year, especially for retailers that sell products...
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Courthouse meet and greets aren’t enough to take home a win on election night anymore. As demographics in the electorate...
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2023 has been an economic wild ride for almost every industry. The Fed continued to increase interest rates, Russia and...
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B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their...
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Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of...
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TikTok is experiencing another wave of congressional inquiries and investigations, as whistleblowers claim the company’s plan for protecting U.S. user...
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Throughout the first half of 2022, we’ve experienced advertising trends that have asked us to grow and adapt to a...
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Less than twenty-four hours after Thanksgiving, it’s Black Friday. Forty-eight hours after Black Friday, it’s Cyber Monday. And after Cyber...
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Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Sound easy?...
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It’s hard not to expect instant results and immediate satisfaction in the world we live in today. When dealing with...
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Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the...
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