The holiday season is upon us! With 71 days until Thanksgiving, 89 days until the start of Hannukah, 101 days until Christmas, 103 days until Kwanzaa, and many other holidays... read more →
There are many tactics and strategies that an advertiser can choose to use during the duration of their campaign. However, not all of those tactics may be the right one... read more →
The art of campaign efficiency can be a tough one to master but is an important skill to have during any digital advertising campaign. There are two major benefits to... read more →
We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects that come in to play when running an efficient campaign... read more →
What is campaign efficiency? In digital advertising, campaign efficiency often points to reaching the target audience in the right place, at right time, with the right message, and for the... read more →
Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign's life cycle. More specifically, the sites a campaign displays on can be used to... read more →
Ad Fraud has been a continual topic of conversation in the digital advertising industry in recent years. Cases like Methbot, the biggest ad fraud to date, have only made advertisers... read more →
The internet has made our lives easier than anyone ever anticipated. We can order clothes, cleaning supplies, and even groceries and have them delivered directly to our doorstep. Looking up... read more →
Global digital advertising is now a $200 billion industry, but while advertisers are spending more than ever before in digital, it has found that many advertisers lack the transparency and... read more →
As front-line digital marketers, setting up an engaging landing page for your digital marketing campaign is fundamental to the success of your overall strategy. Reaching prospective customers and getting them... read more →