When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase... read more →
Throughout the course of a campaign, marketers must know the importance of a little TLC during the flight dates to ensure seamless success. But, where to start? We know optimizations... read more →
Most marketers use at least one form of location-based targeting in their digital advertising campaigns. Geoframing, which allows you to target individuals from locations or events, takes hyper-specific location data... read more →
The 2020 holiday shopping season will look different compared to years past. However, it's going to be more critical than ever for people to come together and share gifts with... read more →
We know, marketer. Planning a digital advertising campaign is hard. One minute, you think you're guiding your team's efforts in the right direction, but in the next, less-than-stellar results begin... read more →
Retargeting should be a core strategy for any digital advertising campaign. Just think about how your potential customers will browse numerous websites and other brands throughout their buying process. Retargeting... read more →
Just a mere half-year ago, Apple introduced the long-awaited Screen Time tools we all know and love today to promote a lower average time spent online. They're pretty much what... read more →
Someone once told me that creativity doesn't exist. (?) While I can't help but disagree, it also got me thinking—what, exactly, is it? We often think that creativity is reserved... read more →
Have you ever wondered what strategies to utilize within Choozle to maximize your use of data? In this webinar, we'll discuss how to digest the volume of data in our... read more →
Choozle is a company just like any other. We have teammates to prove ROI to, colleagues across teams to explain processes to, and customers to do our best for. We... read more →
In an effort to encourage learning and engaging in different skills outside of our day-to-day, the Choozle team implemented weekly lightning talks. The results? An engaged and curious team, eager... read more →
We've all said something along the lines of, "They're listening!", when we see an ad that sells us something we were just talking about. It's no surprise to anyone that... read more →
Post-holiday: Use retargeting to pull in more sales after the holidays. Throughout the year: Where did most of your conversions come from? Learn for next year: How did bids get impacted? Holiday advertising... read more →
When running a digital advertising campaign, you can be efficient with the setup and launch of our campaign, and you can be efficient with how you spend your budget. But,... read more →
There are many tactics and strategies that an advertiser can choose to use during the duration of their campaign. However, not all of those tactics may be the right one... read more →