Digital out-of-home (DOOH) refers to any media that's displayed in environments that are viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other... read more →
With mobile phone usage climbing nearly every day, mobile marketing offers many new scenarios where marketers can target consumers in real-time throughout the buyer's journey. Marketers continue to take full... read more →
How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day... read more →
How do marketers know if their digital campaigns are creating conversions and if customers are going offline when making purchases? This has long been the situation that caused sales teams... read more →
What is viewability? How is it measured? Is it the same as above-the-fold? Let's clear it all up in plain, human English. Simply put: Viewability is a metric that helps... read more →
We listen to them in our cars, at home, during our workouts, and even in the shower. Podcasts have grown in adoption in the last few years as consumers adopt... read more →
Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. As the demand for more control, better ad quality, and improved brand safety... read more →
Most marketers use at least one form of location-based targeting in their digital advertising campaigns. Geoframing, which allows you to target individuals from locations or events, takes hyper-specific location data... read more →
Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Many business-to-business (B2B) marketers will cast... read more →
Today's marketers have a hefty toolbox full of different channels, tactics, and formats to create the ideal strategy that achieves positive business outcomes. From display advertising, search advertising, and paid... read more →
Look around the next time you are commuting on public transportation, in an airport, or an office environment. With the prevalence of smartphones, wireless headphones, and smart speakers, you will... read more →
CPM, eCPM, CPC—ah, too many similar-sounding acronyms! The digital advertising space is known for them, and many digital advertisers are confused by them. It might not be evident to everyone,... read more →
CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. (But read our ones on CPC, or cost-per-click,... read more →
Pay-per-click noun a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher... read more →
Simply put: Real time bidding, or RTB, is the automated buying and selling of digital media. Mimicking a stock exchange, RTB uses computer algorithms to automatically buy and sell digital... read more →