Due to the pandemic, college campuses look a bit different. These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic... read more →
The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further growth in 2021, up to 19.2%. These movements result from... read more →
Marketers of travel-related services were among the first to bear the brunt of the 2020 coronavirus pandemic as worldwide restrictions were put in place. As restrictions ease, consumers have been... read more →
Small restaurants and large chains alike have had to take up “contactless” delivery methods. Many restaurants have shifted their digital ad buying to reflect new delivery options, often using ad... read more →
Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for luxury travel, it wasn’t any different. While the strategies are... read more →
Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital... read more →
In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is How... read more →
With growing concerns around the third-party cookie, contextual targeting is evolving, becoming more advanced, and as a result, more relevant and useful to marketer’s campaign strategies. Contextual targeting, which enables... read more →
Digital advertising strategies can vary greatly depending on the vertical and target audience. For B2B marketers looking to reach decision-makers at companies, this year has offered up some changes to... read more →
Digital advertising. Digital advertising for branding. Digital advertising for leads. Digital advertising for e-commerce. Digital advertising for recruitment. Marketers and agencies are becoming an integral part of company hiring teams... read more →
Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for community locations, it wasn’t any different. While the strategies... read more →
Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. As CTV has gained momentum with consumers, advertisers have invested accordingly.... read more →
We’re at a changing point in digital advertising history. As digital advertising has continually grown and evolved, a few things have been forgotten—the most important being trust. With the introduction... read more →
At first, call-center tracking for digital advertising campaigns may seem a little confusing. But when broken down, the subject becomes a little easier to understand. We know that call centers... read more →
The past few months have brought uncertainty and adversity worldwide due to the coronavirus. And while nearly all verticals are facing challenges during this time, the travel and tourism industry... read more →