Today there is a push for brands to be neutral in the audience they target and the message they portray... read more →
Stay ahead of the ever-changing digital advertising industry with a look at current trends and best practices with our blog.
Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether... read more →
The holiday season is upon us! With 71 days until Thanksgiving, 89 days until the start of Hannukah, 101 days... read more →
There are many tactics and strategies that an advertiser can choose to use during the duration of their campaign. However,... read more →
The art of campaign efficiency can be a tough one to master but is an important skill to have during... read more →
Inc. Magazine recently ranked Choozle No. 113 on its 36th annual Inc. 500, an exclusive ranking of the nation's fastest-growing... read more →
We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects... read more →
Automation has brought ease and a sense of simplicity to our daily lives. Programmatic advertising has brought automation to the... read more →
We are now halfway through 2017 and wanted to share all the progress we've made in the past seven months.... read more →
What is campaign efficiency? In digital advertising, campaign efficiency often points to reaching the target audience in the right place,... read more →
Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign's life cycle. More specifically,... read more →
Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be... read more →
Ad Fraud has been a continual topic of conversation in the digital advertising industry in recent years. Cases like Methbot,... read more →
Programmatic TV will allow marketers and advertisers to display on television but have the specificity and targeting available through regular... read more →
This week Choozle interviewed current programmatic platform user Thayer Media to get a little more insight into why agencies are... read more →
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Managed service vs. self-service programmatic advertising
What is private marketplace advertising?
Best practices for third-party data
Geofencing and geoframing: The what, why, and how of location targeting
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