How to use segmentation in retargeting campaigns

Retargeting should be a core strategy for any digital advertising campaign. But what is the key to the success of... read more →

• October 20, 2015
• Megan Sullivan-Jenks
• Education, How-to

Determining digital advertising campaign objectives & strategy

Your advertising campaign strategy with Choozle depends heavily on your advertising or marketing goals. Choozle can help you design your... read more →

• October 2, 2015
• Megan Sullivan-Jenks
• Strategy

Capitalizing on contextual targeting with digital advertising

Contextual targeting is another strategy to add to your digital advertising campaigns. But what is contextual targeting?, What are the... read more →

• September 10, 2015
• Megan Sullivan-Jenks
• Strategy, Webinars

How to use data in your digital ad strategy

With consumers now more digitally engaged than ever before, there is a greater need for marketers and advertisers to carefully... read more →

• July 20, 2015
• Megan Sullivan-Jenks
• Education, How-to

Digital advertising campaign planning

There can be a lot of moving parts when creating a digital advertising campaign plan. As marketers, it can be... read more →

• June 16, 2015
• Megan Sullivan-Jenks
• Education

What is: a landing page? | Digital marketing tips

As front-line digital marketers, setting up an engaging landing page for your digital marketing campaign is fundamental to the success... read more →

• February 16, 2015
• Megan Sullivan-Jenks
• Education

Benefits of tag management for digital advertising campaigns

One of the biggest headaches for marketers is managing tags, conversion pixels, and landing page segmentation. With tag management, the... read more →

• January 29, 2015
• Megan Sullivan-Jenks
• Education

Announcement: Choozle closes $4.1MM in Series A Funding

We are PUMPED! We just announced the closing of a $4.1 million Series A round of growth financing, and... read more →

• January 21, 2015
• Andrew Fischer
• Company, Product

What is: click-through rate?

In the digital marketing world, the term click-through rate is gold. Click-through rate is a primary indicator on the performance... read more →

• January 9, 2014
• Megan Sullivan-Jenks
• Education